Wang Chun Lan

Digital transformations in the field of entrepreneurship are gaining momentum. The philosophy of entrepreneurship, and business development depends on the way we perceive digitalization (as technology or as a new business model).

This article presents the results of research on the business digitalization perspectives and problems caused by it. On the one hand, digital technologies are a basis for innovation and entrepreneurship development; on the other hand, they lead to market monopolization. The article deals with the problems of the digital economy as a new formation looking at it through the prism of doing business. The objective of this research is to identify possible business growth areas by using digital technologies.

The general scientific and special methods, such as semantic analysis techniques, retrospective analysis, and statistical survey methods, were chosen as the scientific tools for this study. The information basis of the study is the statistics and analytical developments of the World Economic Forum, Higher School of Economics and of the Federal State Statistics Service of the Russian Federation. The theoretical and methodological ground of this research is the works by both classics and contemporary representatives of scientific thought. J. Stiglitz, C. Pissarides, K. Albrecht, Wennekers and Thurik and others, as well as methods of assessing information and digital technologies implementation in the economy.

As an issue to be debated, this study proposes a discussion of the digitalization opportunities and threats, with a view to neutralize the latter.