Veronika Yuryevna Shaigardanova

The digital economy is a relatively new phenomenon. Scientists began discussing the concept of the digital economy at the end of the 20th century and are still discussing. But digital technologies are developing so rapidly and are so rapidly being introduced into all spheres of life of the world community that it can be argued that the digital economy, understood by specialists either in a broad or in a narrow sense, is an established fact. Russia cannot ignore global technological trends, since today it is already obvious that “digital” has begun to determine the international competitiveness of not only individual companies, but entire industries and even countries. The Russian tourism and hospitality industry is international in nature. It is prone to digitalization, because it wants to satisfy the needs of even the most discerning tourists from countries with a developed tourism industry. At the same time, forcing the digital economy is associated with serious socio-political risks. The article analyzes the views of representatives of science, business and society on the problem of the development of the digital economy in Russia, studies the level of trust of the Russian society in digital innovations and the level of preparedness for their use. Particular attention is paid to technological innovation in the tourism and hospitality industry.