Yamaletdinov Marcel Igorevich

This article examines the transformation of ethnic and civic identity within digital environments, drawing on empirical evidence fr om the Republic of Bashkortostan. The study’s relevance stems from the expanding role of social media and online communication as primary arenas for everyday socialization and identity construction, which introduces novel challenges for the implementation of state national policy in multiethnic regions. The research aims to trace the dynamics and structural configuration of ethnic, regional, and civic identities between 2017 and 2025, while identifying the digital mechanisms through which these affiliations are reproduced and symbolically articulated. The empirical foundation integrates longitudinal sociological monitoring data from the Republic’s population with a content analysis of 20,904 publications drawn from ethnic online communities on the VKontakte platform (2022–2025).

Methodologically, the study employs a combined ethno-symbolic and discursive framework that treats identity as a communicative process shaped by symbols, narratives, and routine digital practices. The findings indicate the emergence of a resilient hybrid identity structure in the region, wh ere robust civic loyalty consistently coexists with strong ethnic and regional attachments. The analysis demonstrates that ethnic online communities operate as distinct digital “optics” for interpreting social reality, amplifying symbolic and cultural dimensions of identity without converting them into drivers of mass political mobilization.

From a governance standpoint, the research uncovers a structural divergence between symbolic digital activity and mainstream identification patterns, underscoring the limitations of treating online ethnic engagement as a direct proxy for social tension. The conclusions emphasize the necessity of cross-referencing digital engagement metrics with systematic sociological monitoring to design evidence-based policies for managing interethnic relations in digitally saturated environments.