Zaitsev A.V.

The article analyzes the involvement of the regional public chambers of the Central Federal District in the Vkontakte social network and their readiness for a digital dialogue with the population. The main research hypothesis was the assumption that the publications of regional public chambers are a significant platform for the effective expression of public opinion, as well as for a transparent dialogue between the state and society. During the analysis, it was found that in the social network Vkontakte there are publics of 17 out of 18 regional public chambers, the number of subscribers in which does not exceed 1% of the population of the regions. At the same time, residents of the regions do not know anything about the activities of their regional chambers, and there is no purposeful activity to involve users of the social network. There are both leaders in information openness (regional public chambers of the Belgorod, Kaluga, Tula and Lipetsk regions, the city of Moscow) and outsiders in the information content of public sites on the Vkontakte social network (regional public chambers of the Kostroma, Orel, Ryazan, Tver and Yaroslavl regions). The monitoring has shown that there are certain positive relationships between the information openness of the communities of regional public chambers and the activity of their chairmen. For all 6 quantitative parameters: 1) total number of likes; 2) the total number of views; 3) the total number of comments; 4) the average number of likes; 5) the average number of views; 6) the average number of comments) the subscribers of the ROP communities of Moscow, the ROP of the Tula region and the ROP of the Moscow region are the most active. At the same time, according to their own activity (the number of entries), these regional public chambers are in 3rd, 4th and 9th places, respectively, that is, in the first half of the activity rating. A low level of feedback is observed in the ROP groups of the Tver region and the ROP of the Kostroma region, which are on the 13th and 17th places, respectively, in the rating of the asset of the communities of regional public chambers in the VKontakte social network. The monitoring demonstrated a significant potential for organizing a digital dialogue between the population and the state through regional public chambers.