Network Interaction as a Tool for Effective Management of Economic Stability of the Regional Market of Historical and Cultural Tourism

Abstract

The article is devoted to the study of the mechanisms of integrated interaction in the regional markets of tourist and recreational services, the stabilization impact on the economy of the region of the cluster and network approach to the organization of historical and cultural tourism. The scientific novelty of the study is to identify network models of functioning of the sphere of historical and cultural tourism, which have a positive impact on the socioeconomic indicators of the territories. One of the goals and objectives of the regional strategic management is the design of optimal conditions for clusters and networks of tourism business, as it will stabilize the demand and increase the stability of service markets, in particular historical and cultural tourism, which is a relatively new direction.

The purpose of the article is to analyze the indicators of historical and cultural tourism of the region and identify trends in the formation of network interaction as a stabilizing factor of market development. Achievement of the goal is associated with such tasks as analysis of scientific and theoretical works in the field of network and cluster development of tourism; definition and classification of the main types of clusters and network models, taking into account their impact on the position of enterprises in the industry and the effects for the territories. Methods: system and situational approaches, modeling of socio-economic processes, analysis of statistics.

Results. The studied indicators of the development of historical and cultural tourism in Perm region, identified problems and limitations and also benefits of the implemented cluster and network approaches to management of development of the industry.

Main conclusions. Historical and cultural tourism is developing effectively in the conditions of integrated cluster and network interaction. On the territory of Perm region operates a cluster of historical and cultural orientation, for the effective implementation of the programme approach in the management at the regional level it is necessary to monitor the achievement of indicators and indicators that the organization of tourist activities on the regional market is a stabilizing factor.

References

Ingram P.L. The Rise of Hotel Chains in the United States, 1896–1980. NY.; L.: Garland Publishing, Inc., 1996; Jarillo J. C. On Strategic Networks // Strategic Management Journal. 1988. Vol. 9. January-February. N 1. P. 31–41.

Ken-ichi Imai. Evolution of Japan’s Corporate and Industrial Networks // Industrial Dynamics. Technological, Organizational, and Structural Changes in Industries and Firms / Ed. by B. Carlsson. Boston: Kluwer Academic Publishers, 1989. P. 123–155.