Articles

The transition to low-carbon development assumes the develop- ment of mechanisms for the implementation of the Strategy of socio-economic development of the Russian Federation with low greenhouse gas emissions until 2050 at a regional level. Given the projected estimates of the Russian economy’s growth, the task of reducing net greenhouse gas emissions seems extremely difficult. In these conditions, the most effective way to achieve the planned indicators is to develop regional development strategies, taking into account decarbonization programs of the largest regional business players. The purpose of the presented research is to analyze the prospects for coordinating regional and corporate strategies for low-carbon development. Projects to achieve carbon neutrality are present in the program documents of the largest Russian energy companies, such as Gazprom, Rosneft, Tatneft, etc., which play a key role in the economic development of the regions of their presence and provide the main contribution to greenhouse gas emissions. To achieve the goal, an interdisciplin- ary approach was used and methods of comparative analysis and systematization of statistical data were applied. Using the example of the Republic of Tatarstan, it is shown that combining regional and corporate development policies is prom- ising for the transition to low-carbon development. Coordination of regional and corporate strategies assumes environmental management with taking into account the carbon intensity of the economy, the potential for carbon absorption of natural ecosystems and energy efficiency improvements as part of the ESG agenda implemented by companies.

In view of the increasing importance of the Middle East direction in Russian foreign policy, it seems relevant to study the history of ideas about Russia and attitudes towards it in the region. The article examines the evolution of the image of Russia in the Greek environment of the late Ottoman period. Traditionally, Orthodox Greeks, counting on Russian patronage to protect their rights and help in the liberation struggle, acted as allies of Russia in the fight against the Ottoman Empire. However, the acquisition by the Greeks of their own national statehood, the growth of national movements in the region and the defeat of Russia in the Crimean War contributed to the revision of the previ- ous positive image of our country, which was gradually subject to peyorization and demonization.

The article is devoted to the substantiation of the integration paradigm for understanding the motivational process of personnel and to iden- tifying the possibilities of its scientific, theoretical and applied application. It analyzes existing scientific approaches to motivating organizational personnel, showing their methodological limitations and inconsistency with the needs of modern digital society in a holistic, systemic representation of the motivational process, which becomes possible on the basis of the proposed new, integration paradigm of motivation based on the use of activity-based and systemic ap- proaches. System-activity methodology allows us to consider organizational motivation as an integral process of determining the behavior of employees in their practical, individual and collective, managerial and executive, constructive and destructive activities. In the integration paradigm, the fundamental catego- ries of the concept of motivating personnel behavior are rethought, as close as possible to reality, and various, including spontaneous, factors of its determina- tion are taken into account in scientific research and practical work. Attention is focused on the need for collective development, based on the imperatives of the integration paradigm, of a general model of the motivational process, represent- ing various determinants of individual and collective organizational behavior of people in their holistic interaction. Such a model, embodied in appropriate computer programs, could serve as a scientific and applied basis for managing organizational motivation, using which one can take motivational work to a new, higher level that meets the requirements and capabilities of the digital society.

The publication provides an overview of the 20th International Scientific Conference “Public Administration in New Geopolitical and Geo- Economic Conditions”, held annually at the Faculty of Public Administration of M.V. Lomonosov Moscow State University. During the conference, new trends in the science and practice of public administration, challenges of the modern world economy, problems and prospects of digital transformation of public administration, problems of regional and municipal management, features of staffing the public administration system, prospects for strategic planning, chal- lenges and prospects of Eurasian integration, the role of BRICS countries on the path to establishing a new world order, issues of anti-crisis management of the public and commercial sectors, modern capabilities for managing social systems and personnel management in the face of the challenges of new times. The economic, political, legal aspects of the functioning of public authority, national issues, historical processes, social transformations, issues of sustainable development of the state, crisis phenomena at the macro-, meso- and micro levels, problems of sustainable business development in the context of modern global processes, new personnel technologies of domestic companies.

The article is devoted to study the issue of Russian franchises export potential, which is relevant due to the steady positive dynamics of Russian franchising market over the past few years and the new geopolitical reality. The purpose of this paper is to identify the main factors that indicate the readiness of domestic franchises to enter foreign markets, as well as to identify promising export regions.

The article examines the evolution of Russian franchising development, confirming its effectiveness as a way of scaling business, and resistance to eco- nomic crises. Special attention is paid to Russian franchises already operating in the international market: the main problems of going abroad are revealed, connected with the necessity of “immersion” in the local market, the difficulty of adaptation to the conditions of doing business in a new country, national peculiarities, high financial costs. At the same time, the article analyzes a set of state support measures aimed at solving the problems of entering foreign markets and stimulating the international expansion of Russian companies. The study reveals trends and prospects for the development of Russian franchise exports, considering the capabilities of the franchise model and the conditions of the new economic reality.

The development of information and communication technolo- gies and the rapid digitalization of public life are driving fundamental trans- formations of socio-economic systems into a knowledge society and a digital economy. The speed of change in recent decades leads to the fact that “tradi- tional” economic models are losing their methodological sufficiency for the modern level of science and need to be rethought. As a result, the purpose of the article is to propose an upd ated model of human economic behavior in the context of digital transformation based on an analysis of the evolution of economic behavior models. To achieve the goal of the study, the following tasks were se t: to analyze models of human economic behavior in economics and the humanities; highlight key aspects of digitalization that significantly influence changes in the socio-economic sphere of public life; characterize changes in human economic behavior generated by the digital transformation of society. As a result of the study, factors determining economic behavior in the digital economy were identified. These include: facilitating access to information as a basic consumption product; the emergence of a new form of property (intel- lectual property) and new objects of property (information products); chang- ing relations between producers and consumers, employers and employees; the formation of a “sharing” economy as an innovative form of trade.

The article shows the significant impact of the digital economy on chang- ing the model of human economic behavior. A model of economic behavior is understood as a system, the elements of which determine the guidelines and choices of a person in the economic sphere. These include: the presence of objective limitations and subjective preferences of the individual, the ability to assess possible behavior options, analysis of information, choice of behavior model. In addition to these constant determinants of economic behavior, the model also contains variable factors influencing economic choice. These in- clude: attitude towards information and the ability to access it, motivation for economic activity, rationality of actions and irrationality in decision making, goal setting as a system-forming function of the individual. Variable elements undergo significant transformations, which must be taken into account in the updated model of the behavior of “economic homo.” 

The aim of the paper is to develop methodological approaches to the formation of a multi-level system of public administration for sustainable development on the example of Russia and China. The proposed approaches include: general characteristics of the sustainable development management system (subject, object, forms, principles, methods, result), formalization of project selection, principles for identifying project relationships, tools for pri- oritizing projects, a model for monitoring program performance. Multilevel implies integration not only at the national, mezzo and micro levels, but also at the supranational level — the participation of the United Nations and other international organizations, the implementation of joint projects, primarily with friendly countries. Developed on the example of Sustainable Development Goal (SDG) No. 13 “Taking urgent measures to combat climate change and its con- sequences”, the network management model allows formalizing the choice of projects constituting the program, principles and approaches to identifying the interconnection of projects, tools for prioritizing projects, and can be extrapo- lated to other SDGs with high network ranks (the degree of mutual influence on other SDGs). To assess the quality of public administration for sustainable development, the following indicators are proposed: the complexity of national programs and the quality of goal setting, adaptability and flexibility of state institutions in implementing sustainable development goals; business involve- ment in the transition to sustainable development; efficiency and effectiveness of the management system; compliance of legislation and law enforcement with sustainable development objectives; the level of achievement of planned results by the managed system; the degree of publicity when assessment of sustainable projects. Such a set of indicators makes it possible to integrate the assessment of the managed and the management system, to highlight the role of the manage- ment system in the results achieved by the managed system.

Based on the data of the Bank of Russia, a significant decrease in the role of the US currency in the Russian Federation during export-import operations servicing and exchange trading was revealed. It is stated that these processes conflict with the subjective perception of the US dollar as the world’s leading currency, as well as the generally accepted representation of its exchange rate in the media. The conclusion is formulated about the negative impact of the imbalance of the objective value and subjective perception of the dollar on ensuring price stability in the Russian market of goods, works and services: increased attention to the dynamics of its exchange rate is still transmitted to the price level through the mechanism of inflationary expectations, despite the decrease in the real prerequisites for this process.

As a solution to the identified problem, a number of organizational and managerial measures are proposed. They are aimed at the “emotional and psy- chological depreciation” of the US dollar among Russian citizens: firstly, the mode of publication by the Bank of Russia of official foreign exchange rates against the ruble should be changed; secondly, it is necessary to adjust the sequence of representation of data on exchange rates on state information resources; Thirdly, it is necessary to intensify information and explanatory work on the role of the US currency in the Russian economy and financial system by officials and unofficial speakers.

Analytical and statistical methods were used in the study. 

The publication provides an overview of the 20th International Scientifi c Conference “Public Administration in New Geopolitical and Geo-Economic Conditions”, held annually at the Faculty of Public Administration of M.V. Lomonosov Moscow State University. During the conference, new trends in the science and practice of public administration, challenges of the modern world economy, problems and prospects of digital transformation of public administration, problems of regional and municipal management, features of staffing the public administration system, prospects for strategic planning, challenges and prospects of Eurasian integration, the role of BRICS countries on the path to establishing a new world order, issues of anti-crisis management of the public and commercial sectors, modern capabilities for managing social systems and personnel management in the face of the challenges of new times. The economic, political, legal aspects of the functioning of public authority, national issues, historical processes, social transformations, issues of sustainable development of the state, crisis phenomena at the macro-, meso- and micro levels, problems of sustainable business development in the context of modern global processes, new personnel technologies of domestic companies are considered.

The article is dedicated to the 30th anniversary of the Faculty of Public Administration of Lomonosov Moscow State University and sums up the 25-year period of work of the Department of Management Sociology. However, the department has its own, longer history, going back to the so-called “post-
Stalin” period, when large-scale historical changes in education and science began. In this story, “the time spent is measured by formations”, the change of which took place with stunning rapidity — within the time limits of one generation in science, which had the task of comprehending the changes taking place,
conceptualizing them within a certain disciplinary framework and at the same time ensuring a continuous educational process and reproduction of scientific and pedagogical personnel. It is precisely such tipping points that will become the subject of our research memoir.