Pugachev Vasily Pavlovich

The article analyzes the process of expanding of state control in a modern society, especially intensified at the period of COVID pandemic. The concepts of state and political control are specified, the insufficient scientific development of the problems of transformation of state control in a digital society is declared, the real and possible negative consequences of state regulation and control of private life, behavior and consciousness of people for personal freedom and democratic social structure are discussed. Two main groups of reasons for the expansion of state control in a digital society and its methods are identified and analyzed: the scientific and technical and social ones. It is shown that the dominance of the interests of the ruling elite in a state policy encourages it to use the expansion of state control not only for increasing the efficiency of public administration, but first of all for the purpose of neo-totalitarian transformation of the management system and society on the whole. By means of the examples of the United States and the other states, the specific forms of growing regulation and control of people's privacy, behavior and consciousness are revealed. The general mechanism of the destructive impact of total control on society and the individual is demonstrated. It is shown that this impact leads to elimination of civil society, freedom and democracy and in the future, if consistently implemented, may cause anthropological degeneration of the human race itself, a person as a rational being with freedom of thought and will. The conducted analysis results in conclusions and recommendations on optimization and democratization of the process of transformation of state control in the digital society.

The article is devoted to the substantiation of the integration paradigm for understanding the motivational process of personnel and to iden- tifying the possibilities of its scientific, theoretical and applied application. It analyzes existing scientific approaches to motivating organizational personnel, showing their methodological limitations and inconsistency with the needs of modern digital society in a holistic, systemic representation of the motivational process, which becomes possible on the basis of the proposed new, integration paradigm of motivation based on the use of activity-based and systemic ap- proaches. System-activity methodology allows us to consider organizational motivation as an integral process of determining the behavior of employees in their practical, individual and collective, managerial and executive, constructive and destructive activities. In the integration paradigm, the fundamental catego- ries of the concept of motivating personnel behavior are rethought, as close as possible to reality, and various, including spontaneous, factors of its determina- tion are taken into account in scientific research and practical work. Attention is focused on the need for collective development, based on the imperatives of the integration paradigm, of a general model of the motivational process, represent- ing various determinants of individual and collective organizational behavior of people in their holistic interaction. Such a model, embodied in appropriate computer programs, could serve as a scientific and applied basis for managing organizational motivation, using which one can take motivational work to a new, higher level that meets the requirements and capabilities of the digital society.