Modern Public Administration in the Context of Virtualization and Expanding the Network Landscape of Public Policy

Abstract

The article raises the question of improving the mechanisms of interaction between state institutions and civil structures in the context of digitalization. The author explores two main challenges for modern public administration — virtualization of communication and the expansion of the network landscape of public policy, an adequate response to which allows to increase the adaptability of the political system. The author fixes the problem of the inconsistency of communication strategies used by the state in establishing a dialogue with society. At the same time, the author draws attention to a number of limitations and risks that do not allow state institutions freely use virtual communication channels. The importance of professionalizing online communication and the competent incorporation of social media into the media design of modern public administration is emphasized. Crowdsourcing practices and deliberative online forums are considered promising forms of interaction with the society through the use of Internet technologies for public administration; the conditions for their successful use are disclosed.

References

Allcott H., Gentzkow M. Social Media and Fake News in the 2016 Election // Journal of Economic Perspective. 2017. Vol. 31. P. 211–236.

Barbera P., Zeitzoff T. The New Public Address System: Why Do World Leaders Adopt Social Media? // http://pablobarbera.com/static/world_leaders_paper.pdf (дата обращения 21.02.2018).

Boyd D. Social Network Sites as Networked Publics: Affordances, Dynamics, and Implications. In Z. Papacharissi, A Networked Self: Identity, Community, and Culture on Social Network Sites. NY: Routledge, 2011. P. 39–58.

Dewey C. Facebook Fake News Writer: “I Think Donald Trump Is In The White House Because of Me” // Washington Post. 2016. November 17.

Gainous J., Wagner K. Tweeting to Power: The Social Media Revolution in American Politics. Oxford: Oxford University Press, 2014.

Kaplan A., Haenlein M. Users of the World, Unite! The Challenges and Opportunities of Social Media // Business Horizons. 53. 2010. P. 53–68.

Meijer A., Thaens M. Alignment 2.0: Strategic use of new internet technologies in government // Government Information Quarterly. 2010. Vol. 27. P. 113–121.

O’Tool L., Hanf K. American Public Administration and Impact of International Government // Public Administration Review. 2002. Vol. 62. P. 15–169.

Papacharissi Z. Democracy Online: Civility, Politeness, and the Democratic

Potential of Online Political Discussion Groups // New Media and Society. 2004. Vol. 6. P. 259–83.

Parkinson H. Click and Elect: How Fake News Helped Donald Trump Win a Real Election // BuzzFeedNews. 2016. November 14.

Prior M. Post-Broadcast Democracy. How Media Choice Increases Inequality in Political Involvement and Polarizes Elections. Cambridge, NY: Cambridge University Press, 2007.

Roew I. Civility 2.0: A Comparative Analysis of Incivility in Online Political Discussion // Information, Communication and Society. 2004. Vol. 18. P. 121–38.

Silverman C. This Analysis How Fake Election News Stories Outperformed Real News on Facebook // BuzzFeedNews. 2016. November 16.

Stromer-Galley J. Presidential Campaigning in the Internet Age. Oxford: Oxford University Press, 2019.

Walther J. Theories of Computer-Mediated Communication and Interpersonal Relations in M. Knapp, J. Daly (eds). The Handbook of Interpersonal Communication. Sage, 2011. P. 443–479.

Weedon J., Nuland W., Stamos A. Information operations and Facebook // https://fbnewsroomus.files.wordpress.com/2017/04/facebook-and-informationoperations-v1.pdf

Wring D. The News media and Public Relations State. In P. Dunleavy, R. Heffernan, P. Cowley, C. Hay (eds) Development in British Politics, Vol. 8. Basingstoke: Palgrave Macmillan, 2006. P. 231–250.