From the Soviet Union to the Russian Federation: the Evolution of the National System of “Soft Power” and Public Diplomacy

Abstract

The article examines the evolution of the domestic system of soft power and public diplomacy. The activity of the institutions created in the years of existence of the USSR and the structures that appeared in the new Russia is considered. It is argued that the Soviet Union had a developed system of external cultural relations. After the actual inaction associated with the collapse of the country and the difficult socio-economic situation, the issue of soft power came to the attention of the authorities only in the second half of the 2000s. The institutional structure of the soft power of the Russian Federation of the Russian Federation and its development prospects are analyzed.

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