Critical Understanding of Conceptual Approaches to Business Model Analysis

Abstract

The article reveals the reasons for the increasing interest of researchers in business models. The article notes a certain coincidence in the approaches to the analysis of business models. The article shows that business model-transforming innovations are a more important source of competitive advantage in comparison with product innovations. The article summarizes the most used approaches to the analysis of business models and reveals their General drawback. The authors of the article identified two groups of criteria that must be taken into account for the correct identification of strategic business units and development of their own strategy for each of them. The paper proves that the starting point in the formation of a business model is the choice of a competitive strategy and reveals the relationship between the business strategy and the business model. The article reveals various approaches to the development of competitive strategies, a significant part of which is undervalued in the science and practice of business. The authors focus on the importance of taking into account critical (key) success factors when forming a business model.

References

Auken S. Van. Resources and Relationships: New Drivers of Marketing Thought // Journal of Economic and Social Research. 2001. № 3 (1).

Moore J.F. The Death of Competition: Leadership and Strategy in the Age of Business Ecosystems. NY.: Harper Business, 1996.