Philosophical and ethical teachings as a resource of “Soft Power” of African Countries

Abstract

The article analyzes the potential of the soft power of the countries
of sub-Saharan Africa, which is increasingly acquiring the features of a
separate civilization. Th is macro-region today causes mainly negative associations
associated with diseases, poverty, crime, wars, terrorism, but it also generates
positive images. Sub-Saharan African States are beginning to use soft
power technologies and tools in their foreign policy activities, while having
very signifi cant resources in this area. One of these resources are philosophical
and ethical teachings, which for the fi rst time in Russian historiography are being
studied in this article. Th e author concludes that Ubuntu in South Africa,
Omoluwabi in Nigeria and Harambi in Kenya are potentially very eff ective tools
of soft power, with which Pretoria, Abuja and Nairobi can achieve signifi cant
success in international aff airs.